What is your attitude as a small town businessman when it comes to advertising or taking help of an advertising design agency to provide creative design solutions? I bet, more often than not it is on the lines of "What ever is left over, we'll use for advertising". Well, you are not alone. Most of the small town businessmen treat advertising as such, as they feel that they know most of their customers who will come back, advertising or not. Fair enough, but what if you have a competitor within the town or even without in the form of E-commerce ensuring doorstep delivery and definitely much larger choice. You getting the point?Competition or not, you always need to remind your customers that you are there and what value you bring to them. This way you not only ensure that loyal customers remain so, but you net new customers. Remember marketing and advertising is an investment, not an expense. Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion. You advertise most when you need business. You advertise more when you don't.A small-budget advertiser doesn't have the ''deep pockets" to develop big advertising campaigns or go for top shot "advertising design agency" . In this case you need to break the rules to be noticed. Avis did it by admitting they were "Number 2" in the car rental business and that campaign took them from 6th place to second place.Now you must be wondering is there any sure shot way of advertising which not only is cost effective but has maximum impact. To be sure, there isnt any readymade formula for bulls eye hitting "creative design solutions" but this article proffers some tips to get this sort of marketing in place. Before we get to the tips let's look at the basic strategies of successful advertising.* In order to be successful, your advertising must provide a consumer benefit or solve a problem.* That benefit or solution must be wanted by the consumer.* The product or service you are offering must be tied directly to that benefit or solution.* The benefit or solution must be distinctly communicated through medial advertising. In other words, be clear, forget the advertising glitz and make sure the message isn't lost in the ad.Average cost of advertising is usually 1 to 5% of gross sales, which can vary according to location, local advertising rates, and industry. Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques.Some Tips* Place your ads in off hours or in unusual locations on discounted rates. This will help you in containing the cost. Many times you can still reach your target market with these spots.* Instead of a one-time big splash ad, be consistent with frequent small ads that work to keep reminding your customers of your presence.* Consider advertising in regional issues of national magazines. The costs are lower and you can reach your target market. TV Guide is also a good choice. It stays around for at least a week.* Sponsor a community event if you can like a fun-run, golf tournament, or other event that will be well publicized in the community. Your name may not be prominently displayed but sometimes the positive exposure in the community will bring in new customers.* Exploit the media you choose to the fullest. If your message is verbal, you don't need TV. Use radio, billboards and newspapers to the fullest.* Consider direct mail. A letter and brochure before customer contact can increase business.*Hire an advertising design agency which might not be top of the heap, but can get creative and specializes in interactive campaigns to provide you with creative design solutions.I hope these tips will help your business grow. Not all may be relevant to your particular situation. Hopefully, they will illustrate the importance to plan and control your advertising budget.
Affiliate marketing is the latest trend online. With so many products to sell and services to offer, sometimes displaying it on one site isnt enough. Thus, advertisers or merchants need affiliates, some sites which are willing to display ads for a particular cost. On the other hand, this is an opportunity for potential affiliates to earn extra income online.The easy way to earn from affiliate marketing is to join an affiliate marketing network. Joining poses several benefits to both the advertiser and the affiliate. For the advertisers, this opens a new door of opportunity to get more leads and sales, get higher return on investment and pay only for results. Affiliate marketing network lessens the risk of venturing into marketing without proper management and guidance.For the affiliates, joining an affiliate network makes earning money online a whole lot easier. Instead of going after many merchants for payment, the affiliate has only one contact for all the advertisers. Aside from the convenience, the affiliate marketing network will also extend support to the affiliates. Affiliate Marketing SectorsAffiliate marketing will continually grow as the need for more sales and leads continue. People are beginning to look at this type of marketing as an important aspect of pushing websites forward. More and more websites and online businesses are looking into one day joining the ever growing affiliate marketing networks.The common affiliate marketing sectors include financial services, travel, retail, telecoms, mobile, broadband, gaming and even online gambling. Because of the increasing number of affiliate interested websites, the number of affiliate marketing networks also drastically increased. This means there will be more networks competing against each other. UK Affiliate Marketing NetworksAffiliate marketing has become the trend in UK, as well. There are already a number of UK based affiliate marketing networks. Who are the major UK affiliate marketing networks and which one should you join?The major affiliate marketing networks in UK include advertising.com, affiliatefuture.com, affiliatemarketing.co.uk, affiliatewindow.com, affili.net, brandconversions.com, buy.at, clash-media.co.uk, cj.com, dgmaffiliates.com, onlinemediagroup.co.uk, paidonresults.com, primeq.co.uk, silvertap.com, smart-quotes.com, tradedoubler.com, webgains.com and zanox.com. This is according to e-consultancy report.These affiliate marketing networks all vies for merchants and affiliates. They will get an override commission for the sales so it would be best to have more merchants and affiliates on the network. The standard override fee is 30% although that still depends on the network. But whatever network you choose, whether you are a merchant or an affiliate, as long as you set things up properly, you will still get your share of higher sales.
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money!See the unfortunate part is that people give up. Not only do they give up but they usually give up right before they succeed. I have a friend who's tried 4 times to start a roofing business and keep it going. I asked him, what kind of marketing plan did you have?He said "well none actually, I was trying to rely on word of mouth advertising to get me started and a few ads here and there".Now, don't get me wrong, if you can get a fantastic "word or mouth" campaign going then you won't have any problems. See the problem wasn't that my friend couldn't do the work but that his "sphere of influence" was very small. Hence he was having problems getting word of mouth working for him!So I suggested to him that he place a very small ad in the newspaper around the surrounding area. It turned out that he had already tried an ad in the paper but, he had placed a one time ad almost the size of the whole newspaper and hardly got any business out of it. Which never mind cost him a fortune.I explained to him that persistence is the key, yes a lot of people will see the ad, but as soon as they are done reading it, they will forget it ever existed. So I said to him, grab a small 15-20 word ad and put it there for the rest of the year!So moving on a little, his ad started off small but then grew more and more profitable! See it takes about 21 times for your visitors to see your ad until you make a sale.21 times Martin???Yes about that... we are so saturated with ads it has to be imprinted in our minds before we can even remember just one specific one. So the reason for having my friend put out a small ad instead of one massive full page ad was to allow his potential clients to get used to the fact that he wasn't going anywhere and his business seemed legitimate and profitable.It's all about getting into your prospects sub-conscious and staying there until they are ready to buy!So just remember when you're trying to decide between a one time shot that might cover coast to coast or a smaller ad that will cover coast to coast 12 months a year, always stay with persistent advertising!
Advertising had long since been a major determinant of a business' success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it.Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.What may be its advantages over other proven medium like the best-selling TV ads? Advantages1. Low CostEventhough the Internet ad might be viewed as "classy" or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.2. Capture marketShould your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own. Result, a great number of "hits" on your site!2. Hassle freeAll you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!3. Updated adsUnlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.Disadvantages1. ScopeLimited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.2. Additional costIf one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur. Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.The aim of Internet ad is to offer the widest range or "Maximum Exposure" of the brand at the least possible cost. Now, does that not sound good or what?
Getting from There to HereYou have spent a lot of time creating an online presence. You have virus protection and maybe a firewall to protect the security of your system, you have located a web host to manage your online presence, then you define the direction of your site and work at developing a look that is appealing and a format that is easy to navigate.You might think that after all this planning and preparation your work would be done, right? Well if youre selling goods or services, you need customers. If you have a brick and mortar store then you may already have valued customers, but the ease of use in online shopping makes a global market an attractive addition to an already successful enterprise.You may submit your site information to search engines and participate in a variety of link exchange programs, but it still might not be enough. Many online businesses purchase a series of advertisements on amenable sites. Those advertisements drive additional customers to affiliated sites which makes online advertising so valuable. Advertising: Where Did it Go?What happens if you spend advertising dollars that provide no opportunity for potential clients to respond? You may not think that something like this happens, but its actually a very common occurrence. You see, Internet site updates are an important function of proper maintenance and web site enhancement. If a site always looks the same, a media saturated society tends to become a little ho hum which is why sites are constantly updating both content and design features. Finding the Missing LinkThats where your difficulty starts. When site design changes, sometimes the advertisements that have already been paid for are inadvertently eliminated from the site. You paid for the advertising, you expect the advertising, but its hard to keep up with every site that will be displaying your ad.Many web savvy site owners are discovering the value of link checker software that properly tracks the continued use of pre-paid advertising or link exchanges.A Matter of Time and RevenueThe reason a link checker is so vital is that it can advise you when a promised link is broken. A link checker saves you time and potential lost revenue. A link checker is the perfect mechanism for providing accountability on the advertisement that you have every right to expect.Without link checker software many web business owners find themselves checking links periodically to see if they are still active. There are even those who never give it a second thought and may miss out on adding significantly to the bottom line of their web based business.Link Checker: Ease of UseLink checker software allows you to pick all of the links you need to check and it will do a thorough check upon request. The design of a link checker makes it user friendly and comprehensive in its findings.By using link checker software you can minimize missed advertising and maximize earning potential.Even if your advertising is part of a link exchange it is important to know that the exchange is beneficial to you and a link checker makes it possible to know for sure.Headache ReliefThe cost of the software could be offset by locating problem links as quickly as possible. Be sure to check for link checker software that provides a free trial offer. A test drive of the applications of a link checker may well convince you that this is one software application that really makes solid business sense.